The Choupinet Story

Hello!!

I've wanted to start a blog for a long time, and I finally got around to it!

I want to tell those who are just getting to know us, and those who already know me but don't know the story of how and why Choupinet started.

From a very young age I have been passionate about fashion; my paternal grandfather also greatly influenced my love for this world.

After studying textile design, I started a workshop making graduation dresses and wedding guest dresses. My career has always been intertwined with the different stages of my life. When I got married, my dream was to make wedding dresses, and then I became a mother. A few months after having my first child, Choupinet was born in 2017.

The idea for Choupinet came about because I couldn't find clothes I truly loved for my baby, and I always found something wrong with everything I saw. So, being the designer I am, I got to work and started designing and making clothes for my baby. In April 2018, we began selling the first Choupinet items. In September 2020, I opened our first store, and today, six years later, we have seven Choupinet stores and 60 employees.

It's been a difficult but always fun journey, and it excites me more every day. My biggest challenge is finding the perfect balance between my family and my work, but here we are, still with 4 children and 7 stores.

I want to thank all our customers for always being loyal to the Choupinet family, because without you we wouldn't be what we are today. Thank you!